Le 15 juillet à 10:21
There is no need to make the telephone numbers
Many a times after dialling the toll free number, pre-recorded messages of the automated attendant provide information related to the features of the products, the availability of different services, discounts on bulk orders and also the names and addresses of the dealers appointed by the company. Pre-recorded messages provide different extensions so that customers are directed to the concerned departments. Similar to a local number, the toll free service providers are also offering such services as video conferencing, caller Id, call waiting, call forwarding, dropping of unwanted calls, voice mail or answering equipment.
With a toll free number the customers get a psychological feeling that they would have a long term relationship with the company and the initial contact is not merely to the point of sale. Whenever a new company makes an entry in a competitive market where there are already other well established companies selling similar products, it has to highlight the unique features of its product or service through advertisements in order to capture a significant portion of the market. Companies can save printing and distribution costs of promotional materials. For long term survival and profitability, a company has to enhance the corporate image in terms of increased customer confidence and satisfaction.
Thus, companies can use toll free number as a promotional tool. There is no need to make the telephone numbers of all the departments public since one toll free number would suffice the cause. Thus, calls don't go unanswered unlike an ordinary phone number. Companies in the field of electronic and consumer durables are in greater need of toll free numbers because customers invariably need after sale support and assistance.
Additional facilities provided with toll free numbers ensure that incoming calls are received by a receptionist, recorded by a voicemail or answered by an answering machine in case of a routine query. Companies can nowadays subscribe to toll free numbers at a much reduced cost compared to usual telephone numbers since there is no rental charge and costly installation of hardware. This is because most often a large part of the advertisement material such as catalogues sent at different addresses based on guesswork or on the basis of some secondary source such as telephone directory does not end up in the hands of potential customers and is thus wasted. Having made its products and services known to the general public, the company must provide a means such as a telephone number so that interested customers can obtain detailed clarification about the products and services such as price discounts, quality and features before making up their mind to purchase the product or commercially avail the benefits of the services.
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